Open to opportunities 9+ years · Senior Engineer

Talha Khalid

Senior Software Engineer | WordPress, Integrations & AI Automation

Senior software engineer with 9+ years building and modernizing web platforms, CRM integrations, WordPress/PHP systems, and cloud delivery — from implementation through deployment.

9+
Years experience
100+
Projects shipped
70+
Live websites

Lahore, Pakistan · Remote · On-site

Professional services

Focused engineering engagements that fit alongside full-time work — modernization, integrations, and reliable delivery. No fixed public pricing; every brief is scoped to the system and risk.

Additional capabilities

WordPress Website Development & Reusable Templates

Content teams need maintainable WordPress sites and reusable page systems instead of rebuilding every page from scratch.

What I deliver
  • Custom WordPress themes and templates
  • Elementor and reusable section implementations
  • Landing pages and conversion-focused service pages
  • CRM and contact-form integrations
WordPressElementorPHPWooCommerceACF
Discuss a WordPress Build →

AI Workflow Automation & Practical AI Integrations

Repetitive analysis, content, and support workflows can benefit from AI when the integration is scoped carefully.

What I deliver
  • LLM API integrations into defined workflows
  • AI-assisted data processing and content workflows
  • Read-only knowledge and support assistants
  • Prototype development and technical feasibility assessment
LLM APIsOpenAI APIsAutomationWeb Apps
Discuss an Automation →

Technical SEO, Performance & Website Auditing

Crawlability, metadata, broken URLs, and performance issues quietly reduce site quality and maintainability.

What I deliver
  • Technical SEO and structure audits
  • Broken and duplicate URL analysis
  • Metadata and internal-linking checks
  • Core Web Vitals investigation
Technical SEOWordPressPerformanceAuditing
Request an Audit →

Engineering case studies

Problem, approach, and verified status — without invented metrics. Ongoing and prototype work is labeled clearly.

Website modernization · Cloud deliveryOngoing

Modernizing a Legacy Corporate Website into a Component-Driven Web Platform

Context. Rebuilding a WordPress-origin corporate marketing site into a React-based, component-driven static platform with reusable templates, migrated content structures, and a GitLab delivery pipeline targeting Cloudflare Workers.

Role. Engineering implementation across frontend architecture, content migration patterns, media delivery, SEO route hygiene, and CI/CD configuration.

Approach
  • Component-based React architecture with shared page templates for service, product, and content pages
  • Migration of service pages, blog content, case studies, and navigation into maintainable content modules
  • Cloudflare R2 for public media delivery via build-time media base URL configuration
  • GitLab CI stages for format, lint, typecheck, build, link checks, and staging Worker deployment
  • Clear separation between local development, staging branch deploys, and production configuration

Challenges. Balancing content parity with a cleaner information architecture; keeping media out of the repository; and ensuring SSR/media configuration is correct so staging builds remain reliable.

Status / outcome. Staging deployment pipeline and Worker configuration are in active use. Production cutover depends on verified production environment configuration and remaining validation — not claimed as fully complete here.

Independent / client engineering work. No private repository URLs or credentials are published.

ReactTypeScriptTanStack StartViteBunGitLab CI/CDCloudflare WorkersCloudflare R2
Discuss similar work →
Integration · CRMCompleted

Zoho CRM → WordPress Vendor Synchronization

Context. Vendor records, notes, and media needed to stay consistent between Zoho CRM and WordPress without manual copy-paste between systems.

Role. Designed and implemented a bi-directional automation pipeline connecting Zoho CRM and WordPress.

Approach
  • Webhook and scheduled-job driven synchronization
  • Notes and photo/media sync between platforms
  • Queue-based background processing for reliable record handling
  • Mapping and processing patterns suited to ongoing vendor updates

Challenges. Keeping large volumes of vendor data consistent while handling media and notes as first-class sync concerns, not afterthoughts.

Status / outcome. Automated synchronization reduced manual intervention for vendor record consistency. Exact production record counts are not published beyond previously verified portfolio language.

Zoho CRMWordPressPHPWebhooksQueue Workers
Discuss similar work →
WordPress · PHP modernizationCompleted

Diagnosing Legacy WordPress Compatibility Issues During a PHP Upgrade

Context. Legacy WordPress themes and plugins surface deprecation warnings and fatal errors when runtimes move forward — especially around function signatures, obsolete autoloading, and older PHP syntax.

Role. Investigated compatibility failures, inspected call sites before changing signatures, and applied focused patches validated in controlled environments.

Approach
  • Triage deprecation warnings and fatal errors from logs and staging environments
  • Review legacy plugins/themes for obsolete autoloading and incompatible signatures
  • Patch carefully at call sites rather than rewriting entire systems
  • Validate on staging or a compatible test runtime before production promotion

Challenges. Local PHP versions may not match production. A warning disappearing locally is not proof a change is safe — staging validation remains essential.

Status / outcome. Focused remediation reduced upgrade risk without unnecessary full rewrites. Client systems and private code are not disclosed.

PHPWordPressCustom PluginsStaging Validation
Discuss similar work →
AI tooling · PrototypePrototype

AI Website Analysis Agent

Context. A practical engineering prototype for accepting a website URL, analyzing pages, and organizing SEO/QA findings through a structured interface assisted by LLM tooling where configured.

Role. Built frontend and backend pieces for audit workflows, tool registry patterns, and report-oriented presentation.

Approach
  • URL intake and page/analysis tooling for website inspection
  • SEO and QA-oriented audit checks with structured reporting
  • Progress-aware sessions for longer-running analysis work
  • React frontend for presenting findings; Express-based backend agent tooling

Challenges. Keeping AI assistance scoped to useful engineering workflows — analysis and reporting — rather than overstating autonomy or production readiness.

Status / outcome. Working prototype with audit tooling and UI. Not presented as a mature commercial SaaS product.

ReactTypeScriptExpressLLM toolingSEO audit utilities
Discuss similar work →

Additional project archive

Enterprise · ERPCompleted

ERP Software Development

Departments needed inventory, finance, and reporting workflows that were previously slowed by repetitive manual processes.

LaravelMySQLREST APIsQueuesReporting
Headless · CMSCompleted

Headless CMS Platform (Contentful + Next.js)

Editors needed independent publishing while developers continued shipping frontend components in parallel.

Next.jsContentfulReactISR / SSGSEO
Frontend · APIsCompleted

React Integration & API Systems

Internal tools needed reusable React modules with reliable authentication and data-layer patterns.

React.jsREST APIsJWTOAuthTailwind
WordPress · TemplatesCompleted

WordPress Landing Pages & Reusable Template Systems

Teams needed consistent, responsive landing pages and reusable sections for service offerings — including CRM-related marketing pages — without rebuilding markup for every campaign.

WordPressElementorPHPResponsive CSSForms

Professional experience

Employment history separate from independent and client side work shown in the case studies.

2022 — Present

Senior Full Stack Software Engineer

Dezinic

Lead enterprise integrations and automation: Laravel / Slim backends, Zoho CRM ↔ WordPress sync engines, queue-driven vendor pipelines, React / Next.js frontends, and AI-assisted workflows on AWS. Ownership spans API design, background processing, and production delivery of business-critical web systems.

2019 — 2022

Web Developer

Prima Systems

Delivered production WordPress and PHP platforms, custom plugins, WooCommerce stores, and Angular dashboards for international clients with strict performance and SEO targets. Focused on maintainable themes, integrations, and reliable shipping.

2017 — 2019

Web Developer

Base29

Built responsive websites end-to-end — converting PSD / Figma / XD designs into production-ready WordPress themes and shipping client work on tight deadlines. Established foundational delivery practices across the WordPress and PHP stack.

Academic background

2013 — 2017
BSCS
Virtual University of Pakistan
2010 — 2012
FSc — Pre Engineering
Govt College of Science, Lahore
2008 — 2009
Matric
Center Model School, Samnabad, Lahore

Technical capabilities

Organized by how the work is delivered — not a disconnected badge wall.

Backend Engineering

PHP services, APIs, databases, auth, and background processing for business-critical systems.

PHPLaravelSlim FrameworkREST APIsMySQLJWT / OAuthQueues
Frontend Engineering

Responsive interfaces and application frontends with maintainable component patterns.

ReactNext.jsAngularJavaScriptTypeScriptHTML / CSSTailwind
WordPress & Content Platforms

Themes, plugins, headless CMS, structured content, and SEO-aware rendering.

WordPressCustom PluginsElementorWooCommerceHeadless CMSContentfulSEO
CRM & Enterprise Integration

Connecting CRMs, websites, and internal systems with reliable sync and webhook patterns.

Zoho CRMWebhooksData SyncERP workflowsAPI Integrations
Cloud & Delivery

Source-controlled delivery pipelines, Worker/static hosting patterns, and deployment troubleshooting.

GitGitLab CI/CDCloudflare WorkersCloudflare R2AWSStaging / Prod separation
AI & Automation

Practical LLM integrations and automation for defined workflows — including prototypes.

LLM API integrationAI-assisted workflowsAutomationStructured extractionPrototypes

100+ WordPress projects delivered

A curated sample of live WordPress / WooCommerce sites. Expand for links to production sites.

How I work

A practical engineering process — not a formal SLA or continuous monitoring promise.

01

Understand

Clarify the business problem, current system, constraints, and desired outcome.

02

Investigate

Inspect existing code, integrations, dependencies, risks, and available evidence.

03

Design

Select a practical solution that fits the system rather than adding unnecessary complexity.

04

Implement

Build focused, maintainable changes with appropriate error handling and documentation.

05

Validate

Test behavior, integrations, responsive layouts, and relevant performance or SEO concerns.

06

Deliver

Prepare deployment changes, communicate limitations, and document follow-up recommendations.

What people say

I have worked with Talha on a range of website designs, e-commerce solutions and core development. His service is creative, timely and accurate. He is a great developer who knows how to bring up solutions for more sales and revenue.

Owais Gilani
Creative Director

Talha developed many websites for me and my clients. His dedication to his work and knowledge — especially of WordPress and Laravel — is outstanding. It is always a good experience working with him.

Adeel Adil
Digital Marketing Manager

Talha is very reliable, dedicated and knowledgeable. He is quick, accurate, has great analytical skills and is a perfect web developer. It is an absolute pleasure to work with him.

Ahmed Zafar
Senior Software Quality Assurance

Discuss a project

Tell me what you need. The form opens your email client with a drafted message — there is no server-side form backend on this site.

Have a system to modernize, integrate, or deploy?

WordPress/PHP upgrades, CRM and API integrations, cloud delivery pipelines, reusable templates, technical audits, or scoped AI automation — send a short brief and I will reply with next steps.